Progreso is a coalition of Latino-led or Latino-Accountable groups and organizations that work to strengthen opportunities and open doors for Latinos in Washington State. Progreso believes that community-based support, civic engagement, and advocacy are needed to ensure that the needs of the Latino community are represented in decision making at the local, state and national level.
Logo Ideas, Colors, & Concepts:
The word “Progreso” is the feature text of the logo while “Latino Progress Alliance” functions more as a byline. We decided to use an abstract icon with design assets to accompany the logo. Progreso did not want anything too literal such as maps of Mexico, no leafs, or foliage, which can easily be misconstrued as a focus on only migrant farm workers. The colors used here reflect the professionalism of a political non-profit organization.
Created: January 2012